//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Calabuig Moreno, Ferran"
~person:"Cova, Bernard"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: ("Regional competition" OR "Regional development" OR "Sports") AND NOT isPartOf:Intereconomics
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
2
Markenimage
2
Social Web
2
Social web
2
Spain
2
Spanien
2
Sportmarketing
2
Sports marketing
2
Advertising effects
1
Beziehungsmarketing
1
Brand management
1
Computerspiel
1
Dienstleistungsmarketing
1
Equestrian sports
1
Event marketing
1
Event-Marketing
1
Football
1
Freizeitwirtschaft
1
Fußball
1
Leisure industries
1
Markenführung
1
New product development
1
Open Source
1
Open source
1
Pferdesport
1
Product design
1
Produktentwicklung
1
Produktgestaltung
1
Relationship marketing
1
Services marketing
1
Sport organization
1
Sportorganisation
1
Sports facilities
1
Sportstätte
1
USA
1
United States
1
Video game
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Case study
Article in journal
17
Aufsatz in Zeitschrift
17
Aufsatz im Buch
4
Book section
4
Fallstudie
4
Aufsatzsammlung
1
Reprint
1
more ...
less ...
Language
All
English
4
Author
All
Calabuig Moreno, Ferran
Cova, Bernard
Nufer, Gerd
15
Bühler, André
11
Kaiser, Sebastian
6
Chadwick, Simon
5
Gerlach, Andrea
4
Horch, Heinz-Dieter
4
Jäck, Simone
4
Sauer, Thomas
4
Stoetzer, Matthias-Wolfgang
4
Alonso, Abel Duarte
3
Beech, John
3
Benneworth, Paul
3
Breuer, Christoph
3
Breuer, Markus
3
Bühler, André W.
3
Daumann, Frank
3
Nagel, Siegfried
3
Ratten, Vanessa
3
Schlesinger, Torsten
3
Stough, Roger
3
Teräs, Jukka
3
Basco, Rodrigo
2
Bouchet, Adrien
2
Burmann, Christoph
2
Colombo, Stefano
2
Crevoisier, Olivier
2
Dahlbeck, Elke
2
Digel, Helmut
2
Dore, John Gregory
2
Drayer, Joris
2
Fahrner, Marcel
2
Fairley, Sheranne
2
Garry, Tony
2
Gärtner, Stefan
2
Harwood, Tracy
2
Heere, Bob
2
Hoeber, Larena
2
Holt, Matthew
2
more ...
less ...
Published in...
All
Engaging consumers through branded entertainment and convergent media
1
Journal of marketing management : MM
1
Managing consumer services : factory or theater?
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influence of the virtual brand community in
sports
sponsorship
Dos Santos, Manuel Alsono
;
Calabuig Moreno, Ferran
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1091-1097
Persistent link: https://www.econbiz.de/10011627279
Saved in:
2
Brand perception and its relation to perceived performance of a public
sports
service
Alguacil Jiménez, Mario
;
Calabuig Moreno, Ferran
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 202-220)
.
2015
Persistent link: https://www.econbiz.de/10011389619
Saved in:
3
The design of consumer experiences : managerial approaches for service companies
Carù, Antonella
;
Cova, Bernard
- In:
Managing consumer services : factory or theater?
,
(pp. 91-108)
.
2014
Persistent link: https://www.econbiz.de/10010478148
Saved in:
4
Counter-brand and alter-brand communities : the impact of Web 2.0 on tribal marketing approaches
Cova, Bernard
;
White, Tim
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 256-270
Persistent link: https://www.econbiz.de/10003984934
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->