//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Calantone, Roger J."
~person:"Gabrielsson, Mika"
~person:"Ghauri, Pervez N."
~person:"McCulloch, Wendell H."
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multinationales Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
USA
International marketing
37
Internationales Marketing
37
United States
8
Multinationales Unternehmen
7
Transnational corporation
7
Marketing management
6
Marketingmanagement
6
Welt
6
World
6
Distribution channel
5
Finland
5
Finnland
5
Vertriebsweg
5
Globalisierung
4
Globalization
4
International business research
4
Internationale Betriebswirtschaftslehre
4
KMU
4
SME
4
Brand management
3
Cross-cultural management
3
Emerging economies
3
Interkulturelles Management
3
International
3
Management
3
Markenführung
3
Schwellenländer
3
Standardization
3
Brand
2
Consumer goods industry
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Einzelhandel
2
Ereignisstudie
2
Event study
2
Foreign language
2
France
2
Frankreich
2
Fremdsprache
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Glossar enthalten
3
Glossary included
3
Lehrbuch
3
Textbook
3
Aufsatz im Buch
1
Book section
1
more ...
less ...
Language
All
English
8
Author
All
Calantone, Roger J.
Gabrielsson, Mika
Ghauri, Pervez N.
McCulloch, Wendell H.
Czinkota, Michael R.
13
Ronkainen, Ilkka A.
12
Cavusgil, S. Tamer
7
Minor, Michael
6
Ball, Donald A.
5
Geringer, John Michael
5
Keegan, Warren J.
5
Cannon, Joseph P.
4
Jain, Subhash C.
4
Kotabe, Masaaki
4
McCarthy, Edmund Jerome
4
Moffett, Michael H.
4
Perreault, William D.
4
Westjohn, Stanford A.
4
Bell, Sandra
3
Bello, Daniel C.
3
Daniels, John Day
3
Di Benedetto, C. Anthony
3
Magnusson, Peter
3
McNett, Jeanne M.
3
Mueller, Barbara
3
Radebaugh, Lee H.
3
Root, Franklin R.
3
Stolle, Wulf
3
Sullivan, Daniel P.
3
Ames, G. C. W.
2
Boone, Louis E.
2
Brouthers, Lance Eliot
2
Cateora, Philip R.
2
Chaveles, Spyros
2
Dannewald, Till
2
Diehl, Sandra
2
Dimofte, Claudiu V.
2
Ferro, Esteban
2
Frantz, Paul L.
2
Grub, Phillip D.
2
Hennart, Jean-François Marie André
2
more ...
less ...
Published in...
All
International business strategy : theory and practice
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
2
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
3
Understanding and managing international product launch : a comparison between developed and emerging markets
Lee, Yikuan
;
Lin, Bou-wen
;
Wong, Yim Yu
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 104-120
Persistent link: https://www.econbiz.de/10009387617
Saved in:
4
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
5
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Geringer, John …
-
2008
-
11. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003399111
Saved in:
6
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Frantz, Paul L.
; …
-
2006
-
10. ed.
Persistent link: https://www.econbiz.de/10002404890
Saved in:
7
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Frantz, Paul L.
; …
-
2002
-
8. ed
Persistent link: https://www.econbiz.de/10013468882
Saved in:
8
Defensive marketing in globally competitive industrial markets
Calantone, Roger J.
- In:
The Columbia journal of world business : publ. …
23
(
1988
)
3
,
pp. 3-14
Persistent link: https://www.econbiz.de/10001064140
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->