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~person:"Calantone, Roger J."
~person:"Kertbo, Kia"
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Search: "European journal of marketing : EJM"
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Calantone, Roger J.
Kertbo, Kia
Lee, Nick
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European journal of marketing : EJM
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Exploring consumers' motivations to engage in innovation through co-creation activities
Roberts, Deborah
;
Hughes, Mathew
;
Kertbo, Kia
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 147-169
Persistent link: https://www.econbiz.de/10010344224
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2
Theoretical lenses and domain definitions in innovation research
Harmancioglu, Nukhet
;
Droge, Cornelia
;
Calantone, Roger J.
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 229-263
Persistent link: https://www.econbiz.de/10009525873
Saved in:
3
Theoretical lenses and domain definitions in innovation research
Harmancioglu, Nukhet
;
Droge, Cornelia
;
Calantone, Roger J.
- In:
European journal of marketing : EJM
43
(
2009
)
1
,
pp. 229-263
Persistent link: https://www.econbiz.de/10008173243
Saved in:
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