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~person:"Calantone, Roger J."
~source:"econis"
~subject:"Theory"
~type_genre:"Article in journal"
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Calantone, Roger J.
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Journal of euromarketing
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ECONIS (ZBW)
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A model for defensive marketing strategy with examples from the Europe 1992 context
Calantone, Roger J.
- In:
Journal of euromarketing
1
(
1991
)
1
,
pp. 9-38
Persistent link: https://www.econbiz.de/10001119712
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