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~person:"Calantone, Roger J."
~subject:"Marketing management"
~subject:"Projektmanagement"
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Marketing management
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New product development
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Calantone, Roger J.
Herstatt, Cornelius
7
Keskin, Halit
6
Lakemond, Nicolette
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Korhonen, Tuomas
5
Lynn, Gary
5
Akgun, Ali
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Carbonell, Pilar
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Di Benedetto, C. Anthony
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Dogbe, Courage Simon Kofi
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Nijssen, E. J.
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O'Cass, Aron
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Pomegbe, Wisdom Wise Kwabla
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Barczak, Gloria
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Dayan, Mumin
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Durmusoglu, Serdar S.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of the Academy of Marketing Science
2
European journal of innovation management
1
Journal of business research : JBR
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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1
Marketing strategy decision making in new product development : direct effects and moderation by market information time sensitivity and analyzability
Durmusoglu, Serdar S.
;
Atuahene-Gima, Kwaku
;
Calantone, …
- In:
European journal of innovation management
26
(
2023
)
6
,
pp. 1619-1648
Persistent link: https://www.econbiz.de/10014500573
Saved in:
2
When to outsource the sales force for new products
Good, Valerie
;
Calantone, Roger J.
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 106-116
Persistent link: https://www.econbiz.de/10012128002
Saved in:
3
Anticipated regret and escalation of commitment to failing, new product development projects in business markets
Sarangee, Kumar R.
;
Schmidt, Jeffrey B.
;
Calantone, Roger J.
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 157-168
Persistent link: https://www.econbiz.de/10011990750
Saved in:
4
Disentangling the effects of promotion mix on new product sales : an examination of disaggregated drivers and the moderating effect of product class
Chaudhuri, Malika
;
Calantone, Roger J.
;
Voorhees, Clay M.
; …
- In:
Journal of business research : JBR
90
(
2018
),
pp. 286-294
Persistent link: https://www.econbiz.de/10011882033
Saved in:
5
The role of lean launch execution and launch timing on new product performance
Calantone, Roger J.
;
Di Benedetto, C. Anthony
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 526-538
Persistent link: https://www.econbiz.de/10009566397
Saved in:
6
Understanding and managing international product launch : a comparison between developed and emerging markets
Lee, Yikuan
;
Lin, Bou-wen
;
Wong, Yim Yu
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 104-120
Persistent link: https://www.econbiz.de/10009387617
Saved in:
7
Strategic fit to resources versus NPD execution proficiencies : what are their roles in determining success?
Harmancioglu, Nukhet
;
Droge, Cornelia
;
Calantone, Roger J.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10003900697
Saved in:
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