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~person:"Calantone, Roger J."
~subject:"USA"
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Calantone, Roger J.
Czinkota, Michael R.
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The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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Understanding and managing international product launch : a comparison between developed and emerging markets
Lee, Yikuan
;
Lin, Bou-wen
;
Wong, Yim Yu
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 104-120
Persistent link: https://www.econbiz.de/10009387617
Saved in:
2
Defensive marketing in globally competitive industrial markets
Calantone, Roger J.
- In:
The Columbia journal of world business : publ. …
23
(
1988
)
3
,
pp. 3-14
Persistent link: https://www.econbiz.de/10001064140
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