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~person:"Camilleri, Mark Anthony"
~person:"Hass, Berthold H."
~type_genre:"Book section"
~type_genre:"Sammelwerk"
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Strategic corporate communication in the digital age
6
Web 2.0 : neue Perspektiven für Marketing und Medien
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Strategic dialogic communication through digital media during COVID-19 crisis
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012490999
Saved in:
2
Corporate communication through social networks : the identification of the key dimensions for dialogic communication
Capriotti, Paul
;
Zeler, Ileana
;
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 33-51)
.
2021
Persistent link: https://www.econbiz.de/10012491070
Saved in:
3
The corporate communication executives’ interactive engagement through digital media
Camilleri, Mark Anthony
;
Isaías, Pedro
- In:
Strategic corporate communication in the digital age
,
(pp. 52-72)
.
2021
Persistent link: https://www.econbiz.de/10012491140
Saved in:
4
The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement on Instagram
Marques, Inês Rios
;
Casais, Beatriz
;
Camilleri, Mark …
- In:
Strategic corporate communication in the digital age
,
(pp. 131-143)
.
2021
Persistent link: https://www.econbiz.de/10012491518
Saved in:
5
The use of digital media for marketing, CSR communication and stakeholder engagement
Troise, Ciro
;
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 161-174)
.
2021
Persistent link: https://www.econbiz.de/10012491565
Saved in:
6
A taxonomy of online marketing methods for corporate communication
Hajarian, Mohammad
;
Camilleri, Mark Anthony
;
Díaz, Paloma
- In:
Strategic corporate communication in the digital age
,
(pp. 235-250)
.
2021
Persistent link: https://www.econbiz.de/10012491724
Saved in:
7
Potenziale sozialer Netzwerke für Unternehmen
Cyganski, Petra
;
Hass, Berthold H.
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 81-96)
.
2011
Persistent link: https://www.econbiz.de/10008666782
Saved in:
8
Grundlagen des Web 2.0
Walsh, Gianfranco
;
Kilian, Thomas
;
Hass, Berthold H.
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 3-19)
.
2011
Persistent link: https://www.econbiz.de/10008666787
Saved in:
9
Web 2.0 : neue Perspektiven für Marketing und Medien
Walsh, Gianfranco
(
ed.
);
Hass, Berthold H.
(
contributor
); …
-
2011
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10008666788
Saved in:
10
Web 2.0 : neue Perspektiven für Marketing und Medien
Hass, Berthold H.
(
ed.
);
Walsh, Gianfranco
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003527926
Saved in:
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