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~person:"Caminal, Ramón"
~person:"Ieva, Marco"
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Search: subject_exact:"Loyalty program"
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Kundenbindungsprogramm
9
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9
Beziehungsmarketing
8
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Caminal, Ramón
Ieva, Marco
Bijmolt, Tammo H. A.
13
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11
Tanford, Sarah
11
Zolfaghari, Saeed
9
Verhoef, Peter C.
8
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Barcelona GSE working paper series : working paper
1
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1
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International journal of retail & distribution management
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ECONIS (ZBW)
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Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
2
Time-limited loyalty rewards
Caminal, Ramón
- In:
The journal of industrial economics
70
(
2022
)
4
,
pp. 962-998
Persistent link: https://www.econbiz.de/10014310717
Saved in:
3
Redesigning loyalty marketing for a better world : the impact of green loyalty programs on perceived value
Flacandji, Michaël
;
Passebois-Ducros, Juliette
;
Ieva, Marco
- In:
Journal of service theory and practice
33
(
2023
)
4
,
pp. 465-487
Persistent link: https://www.econbiz.de/10014302355
Saved in:
4
Time-limited loyalty rewards
Caminal, Ramón
-
2020
Persistent link: https://www.econbiz.de/10012485254
Saved in:
5
Loyalty management : from loyalty programs to omnichannel customer experiences
Ziliani, Cristina
;
Ieva, Marco
-
2020
Persistent link: https://www.econbiz.de/10013180746
Saved in:
6
Towards digital loyalty programs : insights from customer medium preference segmentation
Ieva, Marco
;
Ziliani, Cristina
- In:
International journal of retail & distribution management
45
(
2017
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10011620418
Saved in:
7
The design and efficiency of loyalty rewards
Caminal, Ramón
- In:
Journal of economics & management strategy : JEMS
21
(
2012
)
2
,
pp. 339-371
Persistent link: https://www.econbiz.de/10009548727
Saved in:
8
The design and efficiency of loyalty rewards
Caminal, Ramón
-
2009
Persistent link: https://www.econbiz.de/10003931035
Saved in:
9
Price advertising and coupons in a monopoly model
Caminal, Ramón
-
1995
Persistent link: https://www.econbiz.de/10000905244
Saved in:
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