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~person:"Campbell, Arthur"
~person:"Riordan, Michael"
~source:"repec"
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Campbell, Arthur
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Mayzlin, Dina
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A reflection on analytical work in marketing: Three points of consensus
Thomadsen, Raphael
;
Zeithammer, Robert
;
Iyer, Ganesh
; …
- In:
Marketing Letters
23
(
2012
)
2
,
pp. 381-389
Persistent link: https://www.econbiz.de/10010867884
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