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~person:"Campbell, Colin L."
~subject:"Influencers"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Campbell, Colin L.
Pelsmacker, Patrick de
28
Septianto, Felix
27
Dens, Nathalie
25
Gierl, Heribert
24
Eisend, Martin
21
Ko, Eunju
17
Yoon, Sukki
16
Diamantopoulos, Adamantios
15
Wu, Linwan
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14
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14
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Filieri, Raffaele
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13
Reijmersdal, Eva A. van
13
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12
Dahlén, Micael
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Grewal, Dhruv
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Ilicic, Jasmina
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Laroche, Michel
12
Loureiro, Sandra Maria Correia
12
Matthes, Jörg
12
Phau, Ian
12
Quach, Sara
12
Teng, Lefa
12
Thaichon, Park
12
Torres, Ivonne M.
12
Choi, Yung Kyun
11
Dodoo, Naa Amponsah
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Hudders, Liselot
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Law, Chun Hung Roberts
11
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11
Naderer, Brigitte
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Rita, Paulo
11
Zúñiga, Miguel Ángel
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Akram, Umair
10
Bellman, Steven
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Journal of advertising research
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1
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1
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1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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1
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
2
The role of a companion banner and sponsorship transparency in recognizing and evaluating article-style native
advertising
Campbell, Colin L.
;
Evans, Nathaniel J.
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 17-32
Persistent link: https://www.econbiz.de/10011920045
Saved in:
3
How deepfakes and artificial intelligence could reshape the
advertising
industry : the coming reality of AI fakes and their potential impact on consumer behavior
Campbell, Colin L.
;
Plangger, Kirk
;
Sands, Sean
; …
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 241-251
Persistent link: https://www.econbiz.de/10013435296
Saved in:
4
Understanding why consumers don't skip pre-roll video ads
Campbell, Colin L.
;
Thompson, Frauke Mattison
;
Grimm, …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 411-423
Persistent link: https://www.econbiz.de/10011744308
Saved in:
5
The quest for consumers' attention : exploring ad tools, tactics, and devices
Ford, John B.
;
Campbell, Colin L.
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 197-198
Persistent link: https://www.econbiz.de/10013435281
Saved in:
6
That's so instagrammable! : understanding how environments generate indirect
advertising
by cueing consumer-generated content
Campbell, Colin L.
;
Sands, Sean
;
Montecchi, Matteo
; …
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 411-429
Persistent link: https://www.econbiz.de/10013362332
Saved in:
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