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~person:"Cannon, Joseph P."
~person:"Cateora, Philip R."
~person:"Ghauri, Pervez N."
~subject:"Event study"
~subject:"USA"
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Cannon, Joseph P.
Cateora, Philip R.
Ghauri, Pervez N.
Czinkota, Michael R.
13
Ronkainen, Ilkka A.
12
Cavusgil, S. Tamer
7
Minor, Michael
6
Ball, Donald A.
5
Geringer, John Michael
5
Keegan, Warren J.
5
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4
Kotabe, Masaaki
4
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4
Moffett, Michael H.
4
Perreault, William D.
4
Westjohn, Stanford A.
4
Bell, Sandra
3
Bello, Daniel C.
3
Daniels, John Day
3
Di Benedetto, C. Anthony
3
Magnusson, Peter
3
McCulloch, Wendell H.
3
McNett, Jeanne M.
3
Mueller, Barbara
3
Radebaugh, Lee H.
3
Root, Franklin R.
3
Stolle, Wulf
3
Sullivan, Daniel P.
3
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2
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2
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2
Calantone, Roger J.
2
Chaveles, Spyros
2
Dannewald, Till
2
Diehl, Sandra
2
Dimofte, Claudiu V.
2
Ferro, Esteban
2
Frantz, Paul L.
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International business strategy : theory and practice
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
The Irwin series in marketing
1
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ECONIS (ZBW)
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1
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
2
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
3
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
4
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
5
Governance of international business relationships : a cross-cultural study on alternative governance modes
Homburg, Christian
;
Cannon, Joseph P.
;
Krohmer, Harley
; …
- In:
Journal of international marketing
17
(
2009
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003889839
Saved in:
6
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
7
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
Saved in:
8
International marketing
Cateora, Philip R.
-
1987
-
6. ed.
Persistent link: https://www.econbiz.de/10000739474
Saved in:
9
Strategic international marketing
Cateora, Philip R.
-
1985
Persistent link: https://www.econbiz.de/10000687103
Saved in:
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