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~person:"Capizzani, Mario"
~person:"Pandey, Neeraj"
~subject:"Loyalty program"
~subject:"Rebate"
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Loyalty program
Rebate
Consumer behaviour
5
Konsumentenverhalten
5
Sales promotion
5
Verkaufsförderung
5
Kundenbindungsprogramm
3
Preismanagement
2
Pricing strategy
2
Rabatt
2
Sustainable product
2
consumer behavior
2
pricing
2
promotion
2
Öko-Produkt
2
Bibliometrics
1
Bibliometrie
1
Brand management
1
Digital coupons
1
Digitalisierung
1
Digitization
1
Einzelhandel
1
Environmental consciousness
1
Food retailing
1
Green marketing
1
Grounded Theory
1
Grounded theory
1
Hedonic price index
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Hedonischer Preisindex
1
Lebensmitteleinzelhandel
1
Markenführung
1
Promotional response
1
Prospect Theory
1
Prospect theory
1
Retail trade
1
Segmentation
1
Target group
1
Targeted coupons
1
Umweltbewusstsein
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Capizzani, Mario
Pandey, Neeraj
Bijmolt, Tammo H. A.
4
Natter, Martin
4
Zettelmeyer, Florian
4
Busse, Meghan R.
3
Kukar-Kinney, Monika
3
Nevo, Aviv
3
Verhoef, Peter C.
3
Wolfram, Catherine D.
3
Aspara, Jaakko
2
Bauer, Hans H.
2
Bhatt, Siddharth Harshkant
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Breugelmans, Els
2
Carlson, Jeffrey R.
2
Cheng, Andong
2
Choi, Sungchul
2
Dorotic, Matilda
2
Ekinci, Emre
2
Gauri, Dinesh Kumar
2
Gedenk, Karen
2
Görtz, Gunnar
2
Kaiser, Thomas
2
Kauhanen, Antti
2
Khouja, Moutaz
2
Li, Chen
2
Li, Zonghuo
2
Martín Herrán, Guiomar
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Nies, Salome
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Pancras, Joseph
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Park, Young-Hoon
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Qiu, Chun
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Ratchford, Brian Thomas
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Reutterer, Thomas
2
Sigué, Simon Pierre
2
Silva-Risso, Jorge M.
2
Simester, Duncan
2
Skiera, Bernd
2
Stanyer, Mike
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Swain, Scott D.
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Journal of promotion management : innovations in planning and applied research
1
Journal of retailing
1
Journal of revenue and pricing management
1
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ECONIS (ZBW)
3
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What makes a consumer redeem digital coupons? : behavioral insights from grounded theory approach
Nayal, Preeti
;
Pandey, Neeraj
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 205-238
Persistent link: https://www.econbiz.de/10012821539
Saved in:
2
Four decades of coupon research in pricing : evolution, development, and practice
Pandey, Neeraj
;
Maheshwari, Vaibhav
- In:
Journal of revenue and pricing management
16
(
2017
)
4
,
pp. 397-416
Persistent link: https://www.econbiz.de/10011771216
Saved in:
3
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
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