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~person:"Carlson, Jamie"
~subject:"Marketing management"
~subject:"Social web"
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Marketing management
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Beziehungsmarketing
4
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Carlson, Jamie
Keller, Kevin Lane
18
Martínez-López, Francisco J.
17
Melewar, T. C.
17
Loureiro, Sandra Maria Correia
16
Burmann, Christoph
13
Gázquez-Abad, Juan Carlos
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Balmer, John M. T.
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Ko, Eunju
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Veloutsou, Cleopatra
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7
Foroudi, Pantea
7
Kitchen, Philip J.
7
Kucharska, Wioleta
7
O'Cass, Aron
7
Ozuem, Wilson
7
Urde, Mats
7
Vrontis, Demetris
7
Šerić, Maja
7
Aaker, David A.
6
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6
Chan-Olmsted, Sylvia M.
6
Christodoulides, George
6
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
Hirvonen, Saku
6
MacInnis, Deborah J.
6
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6
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Journal of retailing and consumer services
2
The journal of brand management : an international journal
2
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ECONIS (ZBW)
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Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
Carlson, Jamie
;
Rahman, Mohammad M.
;
Taylor, Alexander
; …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 149-162
Persistent link: https://www.econbiz.de/10011980821
Saved in:
2
Enhancing brand relationship performance through customer participation and value creation in social media brand communities
Carlson, Jamie
;
Wyllie, Jessica
;
Rahman, Mohammad M.
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 333-341
Persistent link: https://www.econbiz.de/10012114174
Saved in:
3
Go with the flow : engineering flow experiences for customer engagement value creation in branded social media environments
Carlson, Jamie
;
De Vries, Natalie Jane
;
Rahman, Mohammad M.
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 334-348
Persistent link: https://www.econbiz.de/10011753359
Saved in:
4
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
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