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~person:"Carneiro, Jorge Manoel Teixeira"
~person:"Cha, Helen"
~subject:"Brasilien"
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Brasilien
Brazil
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Cosmetics industry
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Kosmetikindustrie
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Multinationales Unternehmen
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Transnational corporation
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1982-2013
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Avon Products Incorporated <New York, NY>
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Direct marketing
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International market entry
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Internationaler Markteintritt
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Marketing management
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Natura Cosméticos S.A.
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Carneiro, Jorge Manoel Teixeira
Cha, Helen
Abílio, Ludmila Costhek
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Basso, Leonardo F. C.
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Boehe, Dirk Michael
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Camargo Leal, Carla
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Carvalho, Nelson
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Cline, Polly
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Esteves, Felipe
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Global corporate citizenship
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The challenge of BRIC multinationals
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ECONIS (ZBW)
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Natura - the international expansion of Brazilian cosmetics leader Natura : in search of a European scent
Dornelas, Bettysa
;
Esteves, Felipe
;
Carneiro, Jorge …
- In:
The challenge of BRIC multinationals
,
(pp. 317-347)
.
2017
Persistent link: https://www.econbiz.de/10011583731
Saved in:
2
Avon in Brazil : direct selling and economic empowerment
Cha, Helen
;
Cline, Polly
;
Liu, Lilly
;
Meek, Carrie
; …
- In:
Global corporate citizenship
,
(pp. 89-96)
.
2007
Persistent link: https://www.econbiz.de/10003547359
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