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~person:"Carneiro, Jorge Manoel Teixeira"
~person:"Frankwick, Gary L."
~person:"Kumar, V."
~subject:"Messung"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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Messung
Marketing management
41
Marketingmanagement
41
Beziehungsmarketing
15
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15
Consumer behaviour
7
Customer value
7
Konsumentenverhalten
7
Kundenwert
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Advertising
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B-to-B-Marketing
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Business-to-business marketing
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Direct marketing
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Direktmarketing
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Carneiro, Jorge Manoel Teixeira
Frankwick, Gary L.
Kumar, V.
Petersen, J. Andrew
3
Leone, Robert P.
2
Nair, Harikesh
2
Schneider, Nadine C.
2
Skobranek, Michaela
2
Abela, Andrew Victor
1
Acerbi, Carlo
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Beinert, Markus
1
Blair, Margaret Henderson
1
Brown, James R.
1
Carlson, Brad D.
1
Chintagunta, Pradeep K.
1
Clark, Bruce
1
Clement, Michel
1
Cluley, Robert
1
Cumiskey, Kevin J.
1
Cuneo, Andres
1
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1
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1
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1
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Gopalakrishna, Srinath
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Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business research : JBR
1
Journal of marketing theory and practice
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
Conceptualizing and measuring the "strategy execution" construct
Oliveira, Carla Albuquerque de
;
Carneiro, Jorge Manoel …
- In:
Journal of business research : JBR
105
(
2019
),
pp. 333-344
Persistent link: https://www.econbiz.de/10012128517
Saved in:
2
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
3
A framework for understanding new product alliance success
Carlson, Brad D.
;
Frankwick, Gary L.
;
Cumiskey, Kevin J.
- In:
Journal of marketing theory and practice
19
(
2011
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10008900891
Saved in:
4
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
5
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
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