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~person:"Carneiro, Jorge Manoel Teixeira"
~person:"Kumar, V."
~subject:"Internet marketing"
~subject:"Messung"
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Internet marketing
Messung
Marketing management
39
Marketingmanagement
39
Beziehungsmarketing
15
Relationship marketing
15
Consumer behaviour
7
Customer value
7
Konsumentenverhalten
7
Kundenwert
7
USA
7
United States
7
Marketing theory
6
Marketingtheorie
6
Measurement
4
Brand management
3
Markenführung
3
Market research
3
Marketing
3
Marktforschung
3
Theorie
3
Theory
3
Advertising
2
B-to-B-Marketing
2
Bibliometrics
2
Bibliometrie
2
Brand
2
Business-to-business marketing
2
Customer satisfaction
2
Direct marketing
2
Direktmarketing
2
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Emerging economies
2
Firm performance
2
Kundenbindungsprogramm
2
Kundenzufriedenheit
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Lieferantenmanagement
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2
Markenartikel
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Carneiro, Jorge Manoel Teixeira
Kumar, V.
Chaffey, Dave
8
Karjaluoto, Heikki
6
Ozuem, Wilson
6
Smith, Katherine Taken
6
Frost, Raymond
5
Ko, Eunju
5
Ryan, Damian
5
Adeola, Ogechi
4
Ceyp, Michael
4
Fritz, Wolfgang
4
Lepkowska-White, Elzbieta
4
Mero, Joel
4
Mutum, Dilip S.
4
Pelsmacker, Patrick de
4
Ratten, Vanessa
4
Ruyter, Ko de
4
Strauss, Judy
4
Agnihotri, Raj
3
Camilleri, Mark Anthony
3
Ceyp, Michael H.
3
Chan-Olmsted, Sylvia M.
3
Dennis, Charles
3
Dwivedi, Yogesh Kumar
3
Halligan, Brian
3
Harris, Lisa
3
Hinson, Robert
3
Hörner, Thomas
3
Juska, Jerome M.
3
Kartajaya, Hermawan
3
Kim, Sang Jin
3
Klepek, Martin
3
Kotler, Philip
3
Kozielski, Robert
3
McCabe, Mary Beth
3
Milne, George R.
3
Pakura, Stefanie
3
Palmatier, Robert W.
3
Pauwels, Koen
3
Petersen, J. Andrew
3
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Journal of the Academy of Marketing Science
2
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business research : JBR
1
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ECONIS (ZBW)
6
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1
Conceptualizing and measuring the "strategy execution" construct
Oliveira, Carla Albuquerque de
;
Carneiro, Jorge Manoel …
- In:
Journal of business research : JBR
105
(
2019
),
pp. 333-344
Persistent link: https://www.econbiz.de/10012128517
Saved in:
2
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
3
Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
4
Practice Prize Winner — Creating a Measurable Social Media Marketing Strategy : Increasing the Value and Roi of Intangibles and Tangibles for Hokey Pokey
Kumar, V.
-
2013
Hokey Pokey, a popular "super premium" ice cream retailer, has over a dozen outlets based in India. Hokey Pokey offers "customized mix-in" flavors and realizes the importance of social media platforms to connect with its target consumers and create an engaging brand experience. However, with a...
Persistent link: https://www.econbiz.de/10013075794
Saved in:
5
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
6
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
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