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~person:"Caro, Jean-Yves"
~person:"Diamond, Edwin"
~person:"Hansen, Flemming"
~person:"Muela-Molina, Clara"
~type_genre:"Article in journal"
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Search: subject_exact:"Werbefunk"
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Hörfunkwerbung
4
Radio advertising
4
Advertising
2
Advertising effects
2
Werbewirkung
2
Werbung
2
1982-1984
1
Accent
1
Advertising effectiveness in radio
1
Background music
1
Broadcast
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Broadcasting finance
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Credibility
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Denmark
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Spokesperson's gender
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Spokesperson's voice
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Sprache
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Television
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Vocal pitch (low-high)
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accent stigmatisation
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local accent
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spokesperson accent
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spokesperson credibility
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standard accent
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Caro, Jean-Yves
Diamond, Edwin
Hansen, Flemming
Muela-Molina, Clara
Reinares-Lara, Eva
4
Martín-Santana, Josefa D.
3
Berkman, Dave
2
Craton, Lincoln G.
2
Dukes, Anthony
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Gal-Or, Esther
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Goldberg, Marvin E.
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Macklin, M. C.
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Reinares-Lara, Pedro
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Business research quarterly : BRQ
1
Erhvervsøkonomisk tidsskrift
1
Journal of global marketing
1
Revue économique : revue bimestrielle
1
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ECONIS (ZBW)
4
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The effects of accent, differentiation, and stigmatization on spokesperson credibility in radio advertising
Reinares-Lara, Eva
;
Martín-Santana, Josefa D.
; …
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 15-28
Persistent link: https://www.econbiz.de/10011653859
Saved in:
2
Effectiveness of radio spokesperson's gender, vocal pitch and accent and the use of music in radio advertising
Martín-Santana, Josefa D.
;
Muela-Molina, Clara
; …
- In:
Business research quarterly : BRQ
18
(
2015
)
3
,
pp. 143-160
Persistent link: https://www.econbiz.de/10011517649
Saved in:
3
Quelques repères sur les services publics de radio et télévision en Europe
Caro, Jean-Yves
- In:
Revue économique : revue bimestrielle
39
(
1988
)
3
,
pp. 573-586
Persistent link: https://www.econbiz.de/10001046613
Saved in:
4
Annoncorernes interesse in TV-reklame
Hansen, Flemming
- In:
Erhvervsøkonomisk tidsskrift
50
(
1986
)
4
,
pp. 333-346
Persistent link: https://www.econbiz.de/10001020024
Saved in:
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