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~person:"Caro, Jean-Yves"
~person:"Diamond, Edwin"
~person:"Hansen, Flemming"
~person:"Rothschild, Michael"
~type_genre:"Article in journal"
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Hörfunkwerbung
4
Radio advertising
4
Fernsehen
2
Psychology of advertising
2
Television
2
Werbepsychologie
2
1982-1984
1
1987
1
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Caro, Jean-Yves
Diamond, Edwin
Hansen, Flemming
Rothschild, Michael
Reinares-Lara, Eva
4
Martín-Santana, Josefa D.
3
Berkman, Dave
2
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2
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2
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2
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1
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Erhvervsøkonomisk tidsskrift
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
Revue économique : revue bimestrielle
1
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ECONIS (ZBW)
4
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Predicting memory for components of TV commercials from EEG
Rothschild, Michael
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 472-478
Persistent link: https://www.econbiz.de/10001098517
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2
Recognition versus recall as measures of television commercial forgetting
Singh, Surendra N.
;
Rothschild, Michael
;
Churchill, …
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10001044058
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3
Quelques repères sur les services publics de radio et télévision en Europe
Caro, Jean-Yves
- In:
Revue économique : revue bimestrielle
39
(
1988
)
3
,
pp. 573-586
Persistent link: https://www.econbiz.de/10001046613
Saved in:
4
Annoncorernes interesse in TV-reklame
Hansen, Flemming
- In:
Erhvervsøkonomisk tidsskrift
50
(
1986
)
4
,
pp. 333-346
Persistent link: https://www.econbiz.de/10001020024
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