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~person:"Carrigan, Marylyn"
~person:"Polonsky, Michael J."
~subject:"Environmental policy"
~type_genre:"Article in journal"
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The interplay of strategic and internal green marketing orientation on competitive advantage
Papadas, Karolos-Konstantinos
;
Aulōnitēs, Geōrgios I.
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 632-643
Persistent link: https://www.econbiz.de/10012105240
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The limitations and potentialities of green marketing
Wymer, Walter
;
Polonsky, Michael J.
- In:
Journal of nonprofit & public sector marketing
27
(
2015
)
3
,
pp. 239-262
Persistent link: https://www.econbiz.de/10011385769
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