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~person:"Cartwright, Severina"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Marketingmanagement
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Business-to-business marketing
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Lieferantenmanagement
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Cartwright, Severina
Yan, Ruiliang
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Haenlein, Michael
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Ko, Eunju
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Pauwels, Koen
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Yadav, Manjit S.
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Lepkowska-White, Elzbieta
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Kim, Sang Jin
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Turner, Paul
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Industrial marketing management : the international journal for industrial and high-tech firms
3
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ECONIS (ZBW)
3
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Strategic use of social media within business-to-business (B2B) marketing : a systematic literature review
Cartwright, Severina
;
Liu, Hongfei
;
Raddats, Chris
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 35-58
Persistent link: https://www.econbiz.de/10013206306
Saved in:
2
Influencer marketing within business-to-business organisations
Cartwright, Severina
;
Liu, Hongfei
;
Davies, Iain A.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10014226525
Saved in:
3
The development of B2B social networking capabilities
Cartwright, Severina
;
Davies, Iain A.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 139-151
Persistent link: https://www.econbiz.de/10014226406
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