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~person:"Carvalho, Sergio W."
~person:"Choi, Yung Kyun"
~person:"Heberle, Antonia"
~type_genre:"Conference paper"
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Advertising effects
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Werbewirkung
3
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2
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USA
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3D virtual experience
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Advertising
1
Advertising appeals
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Brand management
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Identity salience
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Internet
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Visualisierung
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brand cooperation
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Carvalho, Sergio W.
Choi, Yung Kyun
Heberle, Antonia
Avramova, Yana R.
2
Dens, Nathalie
2
Pelsmacker, Patrick de
2
Russell, Cristel Antonia
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Hung, Kineta
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Journal of business research : JBR
2
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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The logo matters : the effect of the logo type on the attitude towards co-products
Heberle, Antonia
;
Gierl, Heribert
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 743-760
Persistent link: https://www.econbiz.de/10011799710
Saved in:
2
Effects of national identity salience on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
Saved in:
3
How do 3-dimensional images promote products on the Internet?
Choi, Yung Kyun
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2164-2170
Persistent link: https://www.econbiz.de/10010400095
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