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~person:"Cassia, Fabio"
~subject:"Beziehungsmarketing"
~subject:"Customer satisfaction"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
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Beziehungsmarketing
Customer satisfaction
Relationship marketing
2
Betriebliche Wertschöpfung
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Bundling strategy
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Business-to-business
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Confidence
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Consumer behaviour
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Customer value
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Dienstleistungsmanagement
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Dienstleistungsqualität
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Positioning
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Service management
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perceived value
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Collection of articles of several authors
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Cassia, Fabio
Homburg, Christian
7
Hippner, Hajo
4
Wilde, Klaus D.
4
Gouthier, Matthias
3
Herrmann, Andreas
3
Hinterhuber, Hans H.
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Künzel, Hansjörg
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Rubio Benito, Natalia
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Yagüe Guillén, María Jésus
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Chebat, Jean-Charles
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Dahlgaard-Park, Su Mi
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Drees, Norbert
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Fetscherin, Marc
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Gbadamosi, Ayantunji
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Gómez-Suárez, Mónica
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Huber, Margit
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Karjaluoto, Heikki
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Keller, Thomas
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Kykalová, Denisa
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M. S. Mahrinasari
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Maas, Peter
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Raharjo, Hendry
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Ratajczak, Oliver
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Tontini, Gerson
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Töpfer, Armin
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Ugolini, Marta Maria
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Veloso, Mónica
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Villaseñor, Nieves
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Abdullrahim, Najat
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Abfalter, Dagmar
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The TQM journal : the international review of organizational improvement
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ECONIS (ZBW)
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Service-based vs. goods-based positioning of the product concept : effects on customer perceived value
Cassia, Fabio
;
Ugolini, Marta Maria
;
Cobelli, Nicola
; …
- In:
The TQM journal : the international review of …
27
(
2015
)
2
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011298016
Saved in:
2
SMEs' switching behavior in the natural gas market
Vigolo, Vania
;
Cassia, Fabio
- In:
The TQM journal : the international review of …
26
(
2014
)
3
,
pp. 300-307
Persistent link: https://www.econbiz.de/10010341262
Saved in:
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