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~person:"Castro, Iana A."
~person:"Chernev, Alexander"
~subject:"Category management"
~subject:"United States"
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Category management
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Retail assortment
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3
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Castro, Iana A.
Chernev, Alexander
Kök, A. Gürhan
5
Fisher, Marshall L.
4
Draganska, Michaela
3
Hübner, Alexander
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Kurtuluş, Mümin
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Nakkas, Alper
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Journal of marketing
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Consumer and managerial goals in assortment choice and design
Kahn, Barbara E.
;
Chernev, Alexander
;
Böckenholt, Ulf
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10010401332
Saved in:
2
The influence of disorganized shelf displays and limited product quantity on consumer purchase
Castro, Iana A.
;
Morales, Andrea C.
;
Nowlis, Stephen M.
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 118-133
Persistent link: https://www.econbiz.de/10009782060
Saved in:
3
When more is less and less is more : the psychology of managing product assortments
Chernev, Alexander
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 8-15
Persistent link: https://www.econbiz.de/10009007737
Saved in:
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