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~person:"Castro, Iana A."
~person:"Mazzeo, Michael"
~subject:"Category management"
~subject:"United States"
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Category management
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Retail assortment
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Sortiment
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USA
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2003-2005
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Ice cream
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Speiseeis
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consumer decision making
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contamination
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Castro, Iana A.
Mazzeo, Michael
Kök, A. Gürhan
5
Fisher, Marshall L.
4
Draganska, Michaela
3
Hübner, Alexander
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Kurtuluş, Mümin
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Nakkas, Alper
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Vaidyanathan, Ramnath
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Quantitative marketing and economics : QME
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Beyond plain vanilla : modeling joint product assortment and pricing decisions
Draganska, Michaela
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003654854
Saved in:
2
The influence of disorganized shelf displays and limited product quantity on consumer purchase
Castro, Iana A.
;
Morales, Andrea C.
;
Nowlis, Stephen M.
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 118-133
Persistent link: https://www.econbiz.de/10009782060
Saved in:
3
Beyond plain vanilla : modeling joint product assortment and pricing decisions
Draganska, Michaela
;
Mazzeo, Michael
;
Seim, Katja
- In:
Quantitative marketing and economics : QME
7
(
2009
)
2
,
pp. 105-146
Persistent link: https://www.econbiz.de/10003885261
Saved in:
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