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~person:"Castro, Ignacio"
~person:"Huang, Chao-Chin"
~subject:"Konsumentenverhalten"
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Partial least squares
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partial least squares
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Castro, Ignacio
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A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
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2
The impacts of brand experiences on brand loyalty : mediators of brand love and trust
Huang, Chao-Chin
- In:
Management decision : MD
55
(
2017
)
5
,
pp. 915-934
Persistent link: https://www.econbiz.de/10011673037
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3
A mediating and multigroup analysis of customer loyalty
Picón-Berjoyo, Araceli
;
Ruiz-Moreno, Carolina
;
Castro, …
- In:
European management journal
34
(
2016
)
6
,
pp. 701-713
Persistent link: https://www.econbiz.de/10011625096
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