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~person:"Cauberghe, Verolien"
~person:"Reijmersdal, Eva A. van"
~subject:"Zielgruppe"
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Zielgruppe
Fernsehwerbung
13
Television advertising
13
Advertising effects
10
Werbewirkung
10
Product Placement
5
Product placement
5
Consumer behaviour
4
Interactive media
4
Interaktive Medien
4
Konsumentenverhalten
4
Corporate disclosure
3
Sponsoring
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Unternehmenspublizität
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Advertising
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Auskunftspflicht
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Belgien
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Belgium
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Children
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Fernsehprogramm
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Kinder
2
Media usage
2
Mediennutzung
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Public relations
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Television programme
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Werbung
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brand placement
2
Öffentlichkeitsarbeit
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Analysis of variance
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Brand management
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Celebrity endorsement
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Celebrity-Werbung
1
Computerspiel
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Digital broadcast
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Cauberghe, Verolien
Reijmersdal, Eva A. van
Bakir, Aysen
5
Coffey, Amy Jo
3
Hudders, Liselot
3
Pelsmacker, Patrick de
3
Dens, Nathalie
2
Oates, Caroline
2
Panic, Katarina
2
Soni, Pavleen
2
Verhellen, Yann
2
Ahn, Jungsun
1
Andronikidis, Andreas I.
1
Arima, Akie
1
Auty, Susan
1
Becerra, Enrique P.
1
Bertolotti, Mauro
1
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1
Boyle, Brett
1
Brocato, E. Deanne
1
Buijzen, Moniek
1
Burton, Scot
1
Böttner, Sibylle
1
Cannon, Hugh M.
1
Carbajal, José Antonio
1
Castonguay, Jessica
1
Cauberghe, Veroline
1
Chaar, Wes
1
Charry, Karine M.
1
Chhabra, Ginni
1
Cho, Eunji
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1
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1
Fries, Karin R.
1
Galbreth, Michael R.
1
Gentile, Douglas A.
1
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1
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
2
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Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
2
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
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