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~person:"Cavusgil, S. Tamer"
~person:"Griffith, David A."
~subject:"Markenimage"
~subject:"Strategic management"
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Markenimage
Strategic management
International marketing
42
Internationales Marketing
42
Multinationales Unternehmen
8
Transnational corporation
8
USA
8
United States
8
Marketing management
6
Marketingmanagement
6
Standardisierung
5
Standardization
5
International market entry
4
Internationaler Markteintritt
4
Strategisches Management
4
Turkey
4
Türkei
4
Advertising
3
Advertising effects
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Export
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Innovation
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Interkulturelles Management
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Market research
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Marktforschung
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Welt
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Brand image
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Cross-cultural management
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Event study
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Globalisierung
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Globalization
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Großbritannien
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International business research
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Internationale Betriebswirtschaftslehre
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Cavusgil, S. Tamer
Griffith, David A.
Diamantopoulos, Adamantios
10
Cleff, Thomas
5
Magnusson, Peter
5
Walter, Nadine
5
Westjohn, Stanford A.
5
Batra, Rajeev
4
Bruno, Pascal
4
Davvetas, Vasileios
4
Fischer, Lena
4
Grudecka, Anna
4
Klein, Kristina
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Vescovi, Tiziano
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Völckner, Franziska
4
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3
Feinberg, Fred M.
3
Gnizy, Itzhak
3
Halkias, Georgios
3
Jin, Byoungho
3
Kumar, V.
3
Melnyk, Valentyna
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Oh, Han-Mo
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Pehrsson, Anders
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Punyatoya, Plavini
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Sattler, Henrik
3
Sepúlveda, César
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Shoham, Aviv
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Sichtmann, Christina
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Steenkamp, Jan-Benedict E. M.
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Swoboda, Bernhard
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Aaker, David A.
2
Aashish, Kumar
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Aiello, Gaetano
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Akram, Muhammad Shakaib
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Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
International marketing ; Vol. V
1
International marketing review
1
Journal of business research : JBR
1
Journal of hospitality and tourism insights
1
Journal of international marketing
1
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ECONIS (ZBW)
6
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1
Does a highly standardized international advertising campaign contribute to the enhancement of destination image? : evidence from Turkey
Uner, M. Mithat
;
Karatepe, Osman M.
;
Cavusgil, S. Tamer
; …
- In:
Journal of hospitality and tourism insights
6
(
2023
)
3
,
pp. 1169-1187
Persistent link: https://www.econbiz.de/10014364003
Saved in:
2
The balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations
Lee, Hannah S.
;
Griffith, David A.
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 22-37
Persistent link: https://www.econbiz.de/10012060696
Saved in:
3
Change in international market strategy as a reaction to performance decline
Lages, Luis Filipe
;
Mata, José
;
Griffith, David A.
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2600-2611
Persistent link: https://www.econbiz.de/10010233138
Saved in:
4
Aligning strategic orientation with local market conditions : implications for subsidiary knowledge management
Griffith, David A.
;
Kiessling, Timothy
;
Dabić, Marina
- In:
International marketing review
29
(
2012
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10009661277
Saved in:
5
Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy
Lee, Hannah S.
;
Griffith, David A.
- In:
Interdisciplinary approaches to product design, …
,
(pp. 39-65)
.
2012
Persistent link: https://www.econbiz.de/10009626900
Saved in:
6
The GMS: a broad conceptualization of global marketing strategy and its effect on firm performance
Zou, Shaoming
;
Cavusgil, S. Tamer
-
2006
Persistent link: https://www.econbiz.de/10003410813
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