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~person:"Cavusgil, S. Tamer"
~person:"Griffith, David A."
~subject:"Market research"
~subject:"Turkey"
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Cavusgil, S. Tamer
Griffith, David A.
Douglas, Susan P.
5
Kumar, V.
5
Bodur, Muzaffer
3
Craig, C. S.
3
Malhotra, Naresh K.
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European journal of marketing : EJM
2
Handbook of research in international marketing
2
Journal of hospitality and tourism insights
1
Journal of international marketing
1
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Does a highly standardized international advertising campaign contribute to the enhancement of destination image? : evidence from Turkey
Uner, M. Mithat
;
Karatepe, Osman M.
;
Cavusgil, S. Tamer
; …
- In:
Journal of hospitality and tourism insights
6
(
2023
)
3
,
pp. 1169-1187
Persistent link: https://www.econbiz.de/10014364003
Saved in:
2
Choices and consequences : recommendations for an improved understanding of cultural distance in international marketing research
Griffith, David A.
;
Dean, Tereza
;
Hoppner, Jessica J.
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 23-42
Persistent link: https://www.econbiz.de/10012608047
Saved in:
3
Resource-advantage theory : insights for global marketing strategy research
Griffith, David A.
;
Yeo, ChangSeob
- In:
Handbook of research in international marketing
,
(pp. 158-178)
.
2011
Persistent link: https://www.econbiz.de/10009385444
Saved in:
4
International advertising research: standardization/ adaptation and the future
Ryans, John K.
;
Griffith, David A.
- In:
Handbook of research in international marketing
,
(pp. 294-309)
.
2003
Persistent link: https://www.econbiz.de/10001803910
Saved in:
5
Doing business in emerging markets : entry and negotiation strategies
Cavusgil, S. Tamer
;
Ghauri, Pervez N.
;
Agarwal, Milind R.
-
2002
Persistent link: https://www.econbiz.de/10001665241
Saved in:
6
Marketing standardisation by multinationals in an emerging market
Ozsomer, Aysegul
- In:
European journal of marketing : EJM
25
(
1991
)
12
,
pp. 50-68
Persistent link: https://www.econbiz.de/10001122806
Saved in:
7
Export market research orientations of Turkish firms
Bodur, Muzaffer
- In:
European journal of marketing : EJM
19
(
1985
)
2
,
pp. 5-16
Persistent link: https://www.econbiz.de/10001071457
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