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~person:"Cebollada, Javier"
~source:"econis"
~subject:"Einzelhandel"
~type:"article"
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Einzelhandel
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Cebollada, Javier
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Advancing insights on brand management
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Electronic commerce research
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ECONIS (ZBW)
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Competition between private labels and national brands in a multichannel retailer
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Advancing insights on brand management
,
(pp. 103-118)
.
2017
Persistent link: https://www.econbiz.de/10011855075
Saved in:
2
Assesing the success of private labels online : differences across categories in the grocery industry
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Electronic commerce research
18
(
2018
)
4
,
pp. 719-753
Persistent link: https://www.econbiz.de/10011936283
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