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~person:"Cebollada, Javier"
~subject:"Brand management"
~subject:"Internet marketing"
~subject:"Marketing"
~subject:"Retail trade"
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Vertriebsweg
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Cebollada, Javier
Schramm-Klein, Hanna
16
Yan, Ruiliang
16
Neslin, Scott A.
9
Chen, Jing
8
Gao, Fei
7
Geylani, Tansev
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Karray, Salma
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Li, Guo
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Pei, Zhi
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Wagner, Gerhard
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Frasquet Deltoro, Marta
6
Jerath, Kinshuk
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Steinmann, Sascha
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Verhoef, Peter C.
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Acquila-Natale, Emiliano
5
Ansary, Adel I. el-
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Breugelmans, Els
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Burmann, Christoph
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Cai, Gangshu
5
Dukes, Anthony J.
5
Farris, Paul W.
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Fransoo, Jan C.
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Gallino, Santiago
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He, Yong
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Heinemann, Gerrit
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Janssen, Maarten C. W.
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Wierenga, Berend
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4
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Advancing insights on brand management
1
Electronic commerce research
1
Information systems and e-business management : ISeB
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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1
Competition between private labels and national brands in a multichannel retailer
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Advancing insights on brand management
,
(pp. 103-118)
.
2017
Persistent link: https://www.econbiz.de/10011855075
Saved in:
2
Online category pricing at a multichannel crocery retailer
Cebollada, Javier
;
Chu, Yanlai
;
Jiang, Zhiying
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 52-69
Persistent link: https://www.econbiz.de/10012107041
Saved in:
3
Assesing the success of private labels online : differences across categories in the grocery industry
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Electronic commerce research
18
(
2018
)
4
,
pp. 719-753
Persistent link: https://www.econbiz.de/10011936283
Saved in:
4
The effect of price promotions on consumer shopping behavior across online and offline channels : differences between frequent and non-frequent shoppers
Arce-Urriza, Marta
;
Cebollada, Javier
;
Tarira, María …
- In:
Information systems and e-business management : ISeB
15
(
2017
)
1
,
pp. 69-87
Persistent link: https://www.econbiz.de/10011711673
Saved in:
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