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~person:"Celhay, Franck"
~person:"Clement, Jesper"
~subject:"Markenführung"
~type_genre:"Aufsatz in Zeitschrift"
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Is less more or a bore? : package design simplicity and brand perception : an application to Champagne
Favier, Manon
;
Celhay, Franck
;
Pantin Sohier, Gaëlle
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 11-20
Persistent link: https://www.econbiz.de/10011980760
Saved in:
2
Wine labelling : is it time to break with tradition? ; a study of the moderating role of perceived risk
Celhay, Franck
;
Passebois-Ducros, Juliette
- In:
International journal of wine business research : IJWBR
23
(
2011
)
4
,
pp. 318-337
Persistent link: https://www.econbiz.de/10009407368
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