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~person:"Celhay, Franck"
~person:"Silhouette-Dercourt, Virginie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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Consumer behaviour
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Konsumentenverhalten
5
Semiotics
5
Design
2
Einzelhandel
2
Ethnic group
2
Ethnische Gruppe
2
Packaging
2
Retail trade
2
Semiotik
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Verpackung
2
Art history
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Brand image
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Brand management
1
Branding
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Children
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China
1
Communication
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Cultural identity
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Greimasian semiotics
1
Identity
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Jugendliche
1
Kinder
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Kommunikation
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Kulturelle Identität
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Luxury
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Luxury goods
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Luxusgüter
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Markenimage
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Market research
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Marktforschung
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Aufsatz in Zeitschrift
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Celhay, Franck
Silhouette-Dercourt, Virginie
Lassus, Christel de
4
Veg-Sala, Nathalie
4
Hunter, William Cannon
3
Bechstein, Gabriele
2
Breton, Gaétan
2
Guichard, Nathalie
2
Lawes, Rachel
2
Mattozzi, Alvise
2
Ostergaard, Per
2
Parolin, Laura Lucia
2
Paroutis, Sotirios
2
Pessôa, Luís Alexandre Grubits de Paula
2
Roux, Elyette
2
Singla, Vikas
2
Smith, Robert
2
Aakhus, Mark
1
Abbas, Rumaila
1
Acharya, Manaswini
1
Ackermann, Carsten
1
Adegbite, Emmanuel
1
Allison, Rachel
1
Aloui, Narjess
1
Amdouni, Cyrine
1
Amler, Robert W.
1
Andrews, Robert
1
Anido Freire, N.
1
Arefieva, Veronika
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Arning, Chris
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Backes, Kayla
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Baden, Denise
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Badot, Olivier
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Bailey, Janis
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Baines, Paul
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Bandara, Priyantha
1
Bansal, Gaurav
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Barnham, Chris
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Journal of retailing and consumer services
2
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
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ECONIS (ZBW)
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1
Package graphic design and communication across cultures : an investigation of Chinese consumers' interpretation of imported wine labels
Celhay, Franck
;
Cheng, Peiyao
;
Masson, Josselin
;
Li, Wenhua
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10012288650
Saved in:
2
Is less more or a bore? : package design simplicity and brand perception : an application to Champagne
Favier, Manon
;
Celhay, Franck
;
Pantin Sohier, Gaëlle
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 11-20
Persistent link: https://www.econbiz.de/10011980760
Saved in:
3
Using Greimas' semiotics in ethnic consumer research
Silhouette-Dercourt, Virginie
;
Lassus, Christel de
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
2
,
pp. 201-226
Persistent link: https://www.econbiz.de/10011472481
Saved in:
4
Shopping for kids' luxury brands : young mothers' identity quest in retail spaces
Silhouette-Dercourt, Virginie
;
Lassus, Christel de
- In:
International journal of retail & distribution management
44
(
2016
)
11
,
pp. 1084-1099
Persistent link: https://www.econbiz.de/10011640039
Saved in:
5
How second-generation consumers choose where to shop : a cross-cultural semiotic analysis
Silhouette-Dercourt, Virginie
;
Lassus, Christel de
; …
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 1059-1067
Persistent link: https://www.econbiz.de/10010437655
Saved in:
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