//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Centeno, Edgar"
~person:"Gilmore, Audrey"
~type_genre:"Article in journal"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"SME marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
2
Markenführung
2
SME marketing
2
Einzelhandel
1
KMU
1
KMU-Marketing
1
Retail trade
1
SME
1
SME brand management
1
owner manager
1
retail branding
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Case study
Aufsatz in Zeitschrift
2
Fallstudie
1
Language
All
English
2
Author
All
Centeno, Edgar
Gilmore, Audrey
Jones, Rosalind
3
Rowley, Jennifer
3
Cheng, Ranis
2
Dean, David L.
2
Fearne, Andrew P.
2
Guercini, Simone
2
Kahiya, Eldrede Tinashe
2
Resnick, Sheilagh
2
Simmons, Geoffrey
2
Abrahams, Alan S.
1
Alexander, Andrew
1
Antonelli, Gervasio
1
Atanassova, Iva
1
Barron, Andrew
1
Barton, Harry
1
Bhatli, Dhruv
1
Blesa, Andreu
1
Brindley, Clare
1
Buratti, Andrea
1
Bögenhold, Dieter
1
Cacciolatti, Luca A.
1
Christmann, Helen
1
Christodoulides, George
1
Clark, Lilian
1
Coupey, Eloise
1
Crum, Michael D.
1
Di Pietro, Loredana
1
Dibb, Sally
1
Didonet, Simone
1
Didonet, Simone Regina
1
Dinnie, Keith
1
Dyson, Karen
1
Díaz-Villavicencio, Guillermo
1
Eggers, Fabian
1
Ferrero, Giancarlo
1
Foster, Carley
1
Granot, Elad
1
Gundolf, Katherine
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A framework for SME retail branding
Mitchell, Richard
;
Hutchinson, Karise
;
Quinn, Barry
; …
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1818-1850
Persistent link: https://www.econbiz.de/10011406203
Saved in:
2
The five phases of SME brand-building
Centeno, Edgar
;
Hart, Susan
;
Dinnie, Keith
- In:
The journal of brand management : an international journal
20
(
2012/13
)
6
,
pp. 445-457
Persistent link: https://www.econbiz.de/10009766389
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->