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~person:"Chaffey, Dave"
~person:"Pentina, Iryna"
~subject:"Electronic Commerce"
~subject:"Telemarketing"
~subject:"United States"
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Electronic Commerce
Telemarketing
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Online-Marketing
23
Internet marketing
22
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8
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8
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7
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4
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Chaffey, Dave
Pentina, Iryna
Lammenett, Erwin
16
Kollmann, Tobias
14
Goldfarb, Avi
11
Fritz, Wolfgang
9
Tucker, Catherine
9
Dwivedi, Yogesh Kumar
8
Law, Chun Hung Roberts
8
Wirtz, Bernd W.
8
Decarolis, Francesco
7
Ghose, Anindya
7
Bonatti, Alessandro
6
D'Annunzio, Anna
6
Jansen, Bernard J.
6
Lambrecht, Anja
6
Martínez-López, Francisco J.
6
Olbrich, Rainer
6
Ratten, Vanessa
6
Russo, Antonio
6
Schultz, Carsten D.
6
Schumann, Jan Hendrik
6
Strauss, Judy
6
Theobald, Elke
6
Viswanathan, Siva
6
Ahuja, Vandana
5
Alleman, James H.
5
Choi, Yung Kyun
5
Dinerstein, Michael
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Einav, Liran
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Guo, Xiaolong
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Haucap, Justus
5
Heinemann, Gerrit
5
Kumar, Subodha
5
Levin, Jonathan
5
Lobel Trong Thuy Tran
5
Qiu, Liangfei
5
Sundaresan, Neel
5
Tan, Yong
5
Thaichon, Park
5
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International journal of internet marketing and advertising : IJIMA
3
The journal of product & brand management
1
The marketing book
1
emarketing essentials
1
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ECONIS (ZBW)
13
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1
Branding in the era of Web 2.0 (and beyond)
Taylor, David
(
ed.
);
Pentina, Iryna
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011777341
Saved in:
2
Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Pentina, Iryna
;
Basmanova, Oksana
;
Sun, Qin
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011741662
Saved in:
3
Emarketing excellence : planning and optimizing your digital marketing
Chaffey, Dave
;
Smith, Paul R.
-
2013
-
4. ed.
Persistent link: https://www.econbiz.de/10009667694
Saved in:
4
Adoption of social networks marketing by SMEs : exploring the role of social influences and experience in technology acceptance
Pentina, Iryna
;
Koh, Anthony C.
;
Le, Thuong T.
- In:
International journal of internet marketing and …
7
(
2012
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10009507123
Saved in:
5
Exploring social media marketing strategies in SMEs
Pentina, Iryna
;
Koh, Anthony C.
- In:
International journal of internet marketing and …
7
(
2012
)
4
,
pp. 292-310
Persistent link: https://www.econbiz.de/10009711387
Saved in:
6
Internet marketing : strategy, implementation and practice
Chaffey, Dave
;
Ellis-Chadwick, Fiona
;
Mayer, Richard
; …
-
2009
-
4. ed. [,repr.]
Persistent link: https://www.econbiz.de/10003767227
Saved in:
7
Total e-mail marketing : maximizing your results from integrated e-marketing
Chaffey, Dave
-
2006
-
2nd ed.
Persistent link: https://www.econbiz.de/10003355546
Saved in:
8
Internet marketing : strategy, implementation and practice
Chaffey, Dave
(
contributor
)
-
2006
-
3rd ed.
Persistent link: https://www.econbiz.de/10003290590
Saved in:
9
eMarketing eXcellence : the heart of ebusiness
Smith, Paul R.
;
Chaffey, Dave
-
2005
-
2nd ed
Persistent link: https://www.econbiz.de/10002485281
Saved in:
10
E-marketing
Chaffey, Dave
- In:
The marketing book
,
(pp. 637-668)
.
2003
Persistent link: https://www.econbiz.de/10001725258
Saved in:
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