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~person:"Chalip, Laurence Hilmond"
~person:"Shapiro, Stephen L."
~subject:"Marketing theory"
~subject:"Sports marketing"
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Marketing theory
Sports marketing
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Chalip, Laurence Hilmond
Shapiro, Stephen L.
Nufer, Gerd
13
Inoue, Yuhei
7
Popp, Nels
7
Bühler, André W.
6
Grohs, Reinhard
6
Kim, Yu Kyoum
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
European Sport management quarterly : ESMQ
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
International review on public and non-profit marketing
1
Managing event operations
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1
Consumer perceptions of a secondary ticket market : the case of StubHub and Major League Baseball
Mondt, Ali B.
;
Lee, Yohan
;
Shapiro, Stephen L.
;
Morse, Alan
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 1039-1054
Persistent link: https://www.econbiz.de/10014430866
Saved in:
2
An analysis of attributes impacting consumer online sport ticket purchases in a dual-market environment
Popp, Nels
;
Shapiro, Stephen L.
;
Greenwell, T. Christopher
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 177-188
Persistent link: https://www.econbiz.de/10012815600
Saved in:
3
Hashmoney: exploring Twitter hashtag use as a secondary ticket market price determinant
O'Hallarn, Brendan
;
Shapiro, Stephen L.
;
Pegoraro, Ann
- In:
International journal of sport management and marketing …
18
(
2018
)
3
,
pp. 199-219
Persistent link: https://www.econbiz.de/10011884698
Saved in:
4
Examining consumer perceptions of demand-based ticket pricing in sport
Shapiro, Stephen L.
;
Drayer, Joris
;
Dwyer, Brendan
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 34-46
Persistent link: https://www.econbiz.de/10011508551
Saved in:
5
Examining the role of price fairness in sport consumer ticket purchase decisions
Shapiro, Stephen L.
;
Dwyer, Brendan
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
4
,
pp. 227-240
Persistent link: https://www.econbiz.de/10011635484
Saved in:
6
More than competition : exploring stakeholder identities at a grassroots cause-related sporting event
Parris, Denise Linda
;
Shapiro, Stephen L.
;
Welty …
- In:
International review on public and non-profit marketing
12
(
2015
)
2
,
pp. 115-140
Persistent link: https://www.econbiz.de/10011410737
Saved in:
7
Marketing a social experience : how celebration of subculture leads to social spending during a sport event
Xing, Xiaoyan
;
Chalip, Laurence Hilmond
;
Green, Chris
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
3
,
pp. 138-147
Persistent link: https://www.econbiz.de/10010417507
Saved in:
8
Evaluating sport development outcomes : the case of a medium-sized international sport event
Taks, Marijke
;
Green, Chris
;
Misener, Laura
;
Chalip, …
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
3
,
pp. 213-237
Persistent link: https://www.econbiz.de/10010387881
Saved in:
9
Sport event tourism and the destination brand : towards a general theory
Chalip, Laurence Hilmond
;
Costa, Carla A.
-
2010
Persistent link: https://www.econbiz.de/10003914633
Saved in:
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