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~person:"Chaloupka, Frank J."
~person:"Chan, Kara"
~subject:"Advertising effect"
~type:"article"
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Advertising effect
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Chaloupka, Frank J.
Chan, Kara
Ng, Yu Leung
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Interpretation of female images in advertising among Chinese adolescents
Ng, Yu Leung
;
Chan, Kara
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 222-234
Persistent link: https://www.econbiz.de/10011382842
Saved in:
2
How Chinese young consumers respond to gendered advertisement
Chan, Kara
;
Ng, Yu Leung
;
Liu, Jianqiong
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 353-364
Persistent link: https://www.econbiz.de/10010469426
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