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~person:"Cham Tat Huei"
~person:"Gan, Chin Chuan"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Beziehungsmarketing
1
Consumer behaviour
1
Corporate reputation
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Customer satisfaction
1
Dienstleistungsqualität
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Firmenimage
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Hotel industry
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Hotellerie
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Kundenzufriedenheit
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Malaysia
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Relationship marketing
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Service quality
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Taiwan
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corporate image
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customer loyalty
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customer satisfaction
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service quality
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Cham Tat Huei
Gan, Chin Chuan
Shaheen Mansori
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Mansori, Shaheen
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Journal of hospitality marketing & management
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The associations between service quality, corporate image, customer satisfaction, and loyalty : evidence from the Malaysian hotel industry
Cheng Boon Liat
;
Mansori, Shaheen
;
Cham Tat Huei
- In:
Journal of hospitality marketing & management
23
(
2014
)
3/4
,
pp. 314-326
Persistent link: https://www.econbiz.de/10010396183
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