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~person:"Cham Tat Huei"
~person:"Li, Fajin"
~person:"Mishra, Sita"
~subject:"Luxury goods"
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Enhancing affective commitment through gamified services of luxury brands : role of game mechanics and self-
congruity
Saxena, Garima
;
Jain, Sheetal
;
Mishra, Sita
- In:
The journal of services marketing
37
(
2023
)
8
,
pp. 1018-1031
Persistent link: https://www.econbiz.de/10014333591
Saved in:
2
The Eureka moment in understanding luxury brand purchases! : a non-linear fsQCA-ANN approach
Li, Fajin
;
Eugene Cheng-xi Aw
;
Tan, Garry Wei-Han
;
Cham …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366335
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