//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Chan, Haksin"
~person:"Papenhoff, Heike"
~subject:"Membership upgrading"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Retailer coupons"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Membership upgrading
Kundenbindungsprogramm
10
Loyalty program
10
Beziehungsmarketing
9
Relationship marketing
9
Consumer behaviour
4
Inter-firm cooperation
4
Konsumentenverhalten
4
Unternehmenskooperation
4
Deutschland
3
Germany
3
Bonus
2
Customer value
2
Kundenbindung
2
Kundenkarte
2
Kundenmanagement
2
Kundenwert
2
Progress framing
2
Absatz
1
Communication
1
Culture
1
Customer satisfaction
1
Filling station
1
Forecasting model
1
Hierarchical loyalty programs
1
High and low-tier members
1
Kommunikation
1
Kundenzufriedenheit
1
Loyalty program communication
1
Loyalty programs
1
Membership maintenance
1
Motivation
1
Multi-tier loyalty programs
1
Prognoseverfahren
1
Progress feedback
1
Regulatory focus
1
Reward pursuit
1
Sales
1
Scenario analysis
1
Status loss
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Chan, Haksin
Papenhoff, Heike
Yang, Morgan X.
1
Yu, Irina Y.
1
Zeng, Kevin J.
1
Published in...
All
International journal of hospitality management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Retain or upgrade : the progress-framing effect in hierarchical loyalty programs
Yang, Morgan X.
;
Yu, Irina Y.
;
Chan, Haksin
;
Zeng, Kevin J.
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293772
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->