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~person:"Chan, Kara"
~person:"Franck, Egon"
~person:"Volz, Ian Pascal"
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Search: subject_exact:"Celebrity-Werbung"
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Celebrity endorsement
10
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1995-2004
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Chan, Kara
Franck, Egon
Volz, Ian Pascal
Roy, Subhadip
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Ilicic, Jasmina
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Schimmelpfennig, Christian
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Erfgen, Carsten
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Berichte aus der Betriebswirtschaft
1
International review on public and non-profit marketing
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Journal of sports economics
1
Konzepte und Perspektiven der Markenbildung im Kulturbereich
1
Kyklos : international review for social sciences
1
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
1
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Young consumers : insight and ideas for responsible marketers
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1
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
2
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
3
An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
Saved in:
4
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Chan, Kara
;
Ng, Yu Leung
;
Luk, Edwin K.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009768444
Saved in:
5
Musiknachfrage im Internet
Volz, Ian Pascal
-
2011
Persistent link: https://www.econbiz.de/10008989048
Saved in:
6
Local heroes and superstars : an empirical analysis of star attraction in German soccer
Brandes, Leif
;
Franck, Egon
;
Nüesch, Stephan
- In:
Journal of sports economics
9
(
2008
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10003732851
Saved in:
7
Lokalmatadore und Superstars : eine empirische Analyse des Stareffekts in der deutschen Bundesliga
Brandes, Leif
;
Franck, Egon
;
Nüesch, Stephan
- In:
Qualitätsmanagement im Sport : Beiträge des 5. …
,
(pp. 25-34)
.
2007
Persistent link: https://www.econbiz.de/10003735238
Saved in:
8
Avoiding "star wars" : celebrity creation as media strategy
Franck, Egon
;
Nüesch, Stephan
- In:
Kyklos : international review for social sciences
60
(
2007
)
2
,
pp. 211-230
Persistent link: https://www.econbiz.de/10003454544
Saved in:
9
Das Starphänomen im Online-Musikmarkt
Volz, Ian Pascal
-
2006
Persistent link: https://www.econbiz.de/10003412399
Saved in:
10
Julia Roberts, Tom Hanks & Co : wie Stars zur effizienten Zuordnung von Filmen auf Filmkonsumenten beitragen
Franck, Egon
;
Opitz, Christian
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
32
(
2003
)
4
,
pp. 203-208
Persistent link: https://www.econbiz.de/10001743518
Saved in:
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