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~person:"Chan, Kara"
~person:"Naderer, Brigitte"
~subject:"Advertising effects"
~subject:"Advertising"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Advertising
Consumer behaviour
50
Konsumentenverhalten
44
Werbewirkung
18
China
17
Werbung
15
Youth
15
Hong Kong
14
Jugendliche
14
Children
13
Kinder
13
Hongkong
10
Internet marketing
6
Online-Marketing
6
Product Placement
6
Product placement
6
persuasion knowledge
6
Brand image
5
Eating habit
5
Ernährungsverhalten
5
Markenimage
5
Gender
4
Geschlecht
4
Psychology of advertising
4
Werbepsychologie
4
Brand management
3
Cognition
3
Comparison
3
Consumer perceptions
3
Food
3
Frauen
3
Gender roles
3
Kognition
3
Lebensmittel
3
Markenführung
3
Perception
3
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3
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3
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Chan, Kara
Naderer, Brigitte
Septianto, Felix
31
Gierl, Heribert
27
Pelsmacker, Patrick de
25
Dens, Nathalie
21
Eisend, Martin
19
Diehl, Sandra
18
Taylor, Charles Raymond
15
Yoon, Sukki
14
Dahlén, Micael
13
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Wu, Linwan
13
Boerman, Sophie C.
12
Huber, Frank
12
Hudders, Liselot
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Dodoo, Naa Amponsah
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Rosengren, Sara
11
Stafford, Marla Royne
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Wilbur, Kenneth C.
11
Choi, Yung Kyun
10
Evans, Nathaniel J.
10
Phau, Ian
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Jin, Ginger Zhe
9
Mueller, Barbara
9
Sahni, Navdeep S.
9
Teng, Lefa
9
Thaichon, Park
9
Usman, Osly
9
Yoon, Hye Jin
9
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Springer Fachmedien Wiesbaden
1
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International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Cutting edge international research
1
International Marketing Review
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer behaviour : an international research review
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Services marketing quarterly
1
Young Consumers
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ECONIS (ZBW)
20
Other ZBW resources
2
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1
"I'm (not) offended by whom I see!" : the role of culture and model ethnicity in shaping consumers' responses toward offensive nudity advertising in Asia and Western Europe
Terlutter, Ralf
;
Diehl, Sandra
;
Koinig, Isabell
;
Chan, Kara
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10013362248
Saved in:
2
Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
Beckert, Johannes
;
Naderer, Brigitte
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 641-661
Persistent link: https://www.econbiz.de/10014296400
Saved in:
3
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
4
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
5
Schlüsselwerke der Werbeforschung
Meitz, Tino Georg Konrad
(
ed.
);
Borchers, Nils S.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012695685
Saved in:
6
How the impact of social media influencer disclosures changes over time : discounting cues and exposure level can affect consumer attitudes and purchase intention
Evans, Nathaniel J.
;
Balaban, Delia Cristina
;
Naderer, …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013531997
Saved in:
7
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
8
Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
Saved in:
9
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
10
Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
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