//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Chan, Kara"
~subject:"Advertising"
~subject:"Celebrity endorsement"
~subject:"Fernsehwerbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Advertising effects"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Celebrity endorsement
Fernsehwerbung
Advertising effects
15
Werbewirkung
15
Werbung
10
Consumer behaviour
8
Konsumentenverhalten
8
Hong Kong
7
Hongkong
7
Jugendliche
7
Youth
7
China
6
Gender
6
Geschlecht
6
Celebrity-Werbung
4
Gender roles
3
Advertising effect
2
Brand image
2
Experiment
2
Frauen
2
Internet marketing
2
Markenimage
2
Online-Marketing
2
Perception
2
Qualitative study
2
Television advertising
2
Wahrnehmung
2
Women
2
Arzneimittel
1
Attitudes
1
Celebrity motivation
1
Chinese consumers
1
Collectivism
1
Communication effectiveness
1
Communication effects
1
Communication media
1
Comparison
1
Consumer perception
1
Consumer perceptions
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
3
Book section
3
Language
All
English
13
Author
All
Chan, Kara
Pelsmacker, Patrick de
27
Eisend, Martin
20
Gierl, Heribert
19
Wilbur, Kenneth C.
18
Septianto, Felix
17
Rosengren, Sara
16
Roy, Subhadip
16
Bellman, Steven
15
Dens, Nathalie
15
Diehl, Sandra
15
Yoon, Hye Jin
15
Dahlén, Micael
14
Kaiser, Harry M.
14
Stafford, Marla Royne
14
Taylor, Charles Raymond
14
Terlutter, Ralf
14
Yoon, Sukki
14
Reijmersdal, Eva A. van
13
Malik, Garima
12
Hudders, Liselot
11
Sahni, Navdeep S.
11
Torres, Ivonne M.
11
Varan, Duane
11
Bakir, Aysen
10
Choi, Yung Kyun
10
Evans, Nathaniel J.
10
Mueller, Barbara
10
Rozendaal, Esther
10
Sayedi, Amin
10
Weinberger, Marc G.
10
Wilson, Rick T.
10
Wu, Linwan
10
Buijzen, Moniek
9
Esch, Franz-Rudolf
9
Ford, John B.
9
Ghose, Anindya
9
Huber, Frank
9
Ilicic, Jasmina
9
Jain, Varsha
9
more ...
less ...
Published in...
All
Young consumers : insight and ideas for responsible marketers
4
International advertising and communication : current insights and empirical findings
2
The journal of consumer marketing
2
Cutting edge international research
1
International review on public and non-profit marketing
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Services marketing quarterly
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
2
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
3
An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
Saved in:
4
Interpretation of female images in advertising among Chinese adolescents
Ng, Yu Leung
;
Chan, Kara
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 222-234
Persistent link: https://www.econbiz.de/10011382842
Saved in:
5
Effectiveness of environmental advertising for hotels
Chan, Kara
;
Han, Xing
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10010465670
Saved in:
6
Do females in advertisements reflect adolescents' ideal female images?
Ng, Yu Leung
;
Chan, Kara
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 170-176
Persistent link: https://www.econbiz.de/10010395525
Saved in:
7
How Chinese young consumers respond to gendered advertisement
Chan, Kara
;
Ng, Yu Leung
;
Liu, Jianqiong
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 353-364
Persistent link: https://www.econbiz.de/10010469426
Saved in:
8
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Chan, Kara
;
Ng, Yu Leung
;
Luk, Edwin K.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009768444
Saved in:
9
Consumers' attitudes toward advertising by medical professionals
Chan, Kara
;
Tsang, Lennon
;
Leung, Vivienne
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 328-334
Persistent link: https://www.econbiz.de/10009788907
Saved in:
10
What do adolescent girls learn about gender roles from advertising images?
Chan, Kara
;
Ng, Yu Leung
;
Williams, Russell B.
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
4
,
pp. 357-366
Persistent link: https://www.econbiz.de/10009689301
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->