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~person:"Chan, Tian Heong"
~person:"Herrmann, Andreas"
~subject:"Markenimage"
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Search: subject:"Produktgestaltung"
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Chan, Tian Heong
Herrmann, Andreas
Albers, Sönke
4
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4
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ECONIS (ZBW)
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Beyond "pink it and shrink it" perceived product gender, aesthetics, and product evaluation
Tilburg, Miriam van
;
Lieven, Theo
;
Herrmann, Andreas
; …
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 422-437
Persistent link: https://www.econbiz.de/10010527140
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2
The tipping point of design : how product design and brands interact to affect consumers' preferences
Landwehr, Jan R.
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 422-433
Persistent link: https://www.econbiz.de/10009554787
Saved in:
3
Verankerung von Markenwerten im Produktdesign
Landwehr, Jan Rüdiger
;
Stadler, Rupert
;
Herrmann, Andreas
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
63
(
2011
)
2
,
pp. 189-212
Persistent link: https://www.econbiz.de/10008909030
Saved in:
4
Handbuch Produktmanagement : Strategieentwicklung — Produktplanung — Organisation — Kontrolle
Albers, Sönke
-
2007
-
3., überarbeitete und erweiterte Auflage
-- Nutzenorientierte
Produktgestaltung
am Beispiel von Pkw -- Testmarktsimulation am Beispiel von Körperpflegemittel -- Markentransfer am …
Persistent link: https://www.econbiz.de/10013517453
Saved in:
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