Chanda, Ruby; Debgupta, Sanchari - In: International journal of business innovation and … 30 (2023) 2, pp. 129-147
boomers' or 'ageless customers'. This article attempts to understand the gap between the demand of baby boomers and focus as … well as supply from the retailers. In depth interviews and content analysis with retailers and baby boomers were conducted …. Findings suggest that most retailers were not very keen on specifically targeting the segment of baby boomers. It explores the …