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~person:"Chandon, Pierre"
~person:"Kramer, Dominik"
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Consumer behaviour
3
Konsumentenverhalten
3
Visuelle Wahrnehmung
3
Bildaufbau
2
Expertensystem
2
Visual perception
2
Werbung
2
Advertising effects
1
Attitude ambivalence
1
Expert system
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Food
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Ladengeschäft
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Lebensmittel
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Market research
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Marktforschung
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Meinung
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Opinion
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Packaging
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Perception
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Promotional materials
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Psychology of advertising
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Retail outlet
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Theorie
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Theory
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Visualisierung
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Visualization
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Volume estimation
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Wahrnehmung
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Werbegrafik
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Chandon, Pierre
Kramer, Dominik
Ronft, Steffen
5
Breuer, Christoph
4
Gerstenblüth, Mariana
4
Grebitus, Carola
4
Harris, Jeffrey E.
4
Rumpf, Christopher
4
Schröer, Carsten
4
Triunfo, Patricia
4
Wedel, Michel
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Beck, Jacob
3
Chen, Yasheng
3
Dahl, Darren W.
3
Dinkel, Michael
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Hoeffler, Steve
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Jermias, Johnny
3
Jong, Martijn G. de
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Meißner, Martin
3
Nayga, Rodolfo M.
3
Otterbring, Tobias
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Panggabean, Tota
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Qiuzhen, Wang
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Toubia, Olivier
3
Turow, Joseph
3
Van Loo, Ellen J.
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Yang, Cathy L.
3
Zhao, Min
3
Zuschke, Nick
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Adaval, Rashmi
2
Albers, Wulf
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Behe, Bridget K.
2
Berghaus, Nadine
2
Bigné Alcañiz, J. Enrique
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Boatwright, Peter
2
Boerman, Sophie C.
2
Boronczyk, Felix
2
Bradlow, Eric T.
2
Brager, Laura
2
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
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ECONIS (ZBW)
3
USB Cologne (EcoSocSci)
1
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1
The acuity of vice : attitude ambivalence improves visual sensitivity to increasing portion sizes
Cornil, Yann
;
Ordabayeva, Nailya
;
Kaiser, Ulrike
; …
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
2
,
pp. 177-187
Persistent link: https://www.econbiz.de/10010366304
Saved in:
2
Measuring the value of point-of-purchase marketing with commercial eye-tracking data
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Visual marketing : from attention to action ; …
,
(pp. 224-258)
.
2008
Persistent link: https://www.econbiz.de/10009260338
Saved in:
3
Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Kramer, Dominik
-
1998
Persistent link: https://www.econbiz.de/10004541265
Saved in:
4
Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Kramer, Dominik
-
1998
Persistent link: https://www.econbiz.de/10000672606
Saved in:
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