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~person:"Changchit, Chuleeporn"
~person:"Kaushik, Arun Kumar"
~person:"Ratten, Vanessa"
~subject:"Online-Marketing"
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Online-Marketing
Innovation adoption
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Changchit, Chuleeporn
Kaushik, Arun Kumar
Ratten, Vanessa
Akram, Umair
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Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
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Journal of global information management
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Journal of science and technology policy management : JSTPC
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ECONIS (ZBW)
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Using customer review systems to support purchase decisions : a comparative study between the U.S. and Thailand
Changchit, Chuleeporn
;
Klaus, Timothy
;
Alicha …
- In:
Journal of global information management
29
(
2021
)
6
,
pp. 1-24
Persistent link: https://www.econbiz.de/10012614615
Saved in:
2
Social cognitive theory and the technology acceptance model in the cloud computing context : the role of social networks, privacy concerns and behavioural advertising
Ratten, Vanessa
- In:
Adoption of innovation : balancing internal and …
,
(pp. 43-56)
.
2015
Persistent link: https://www.econbiz.de/10011301932
Saved in:
3
A cross-cultural comparison of online behavioural advertising knowledge, online privacy concerns and social networking using the technology acceptance model and social cognitive th...
Ratten, Vanessa
- In:
Journal of science and technology policy management : JSTPC
6
(
2015
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10011406471
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