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~person:"Chatterjee, Shuvam"
~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Beziehungsmarketing
1
Consumer behaviour
1
Consumer satisfaction
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Customer satisfaction
1
Einzelhandel
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Experiential marketing
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In-store decision-making
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Ladengestaltung
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Relationship marketing
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Retail
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Retail store atmospherics
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Retail trade
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Shopping experience
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Chatterjee, Shuvam
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Decision : official journal of Indian Institute of Management Calcutta
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ECONIS (ZBW)
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Mapping consumers' semi-conscious decisions with the use of ZMET in a retail market setup
Chatterjee, Shuvam
;
Bryła, Paweł
- In:
Decision : official journal of Indian Institute of …
50
(
2023
)
2
,
pp. 221-232
Persistent link: https://www.econbiz.de/10014381612
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