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~person:"Chattopadhyay, Amitava"
~subject:"Kreativität"
~subject:"Marketing"
~subject:"United States"
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Product design
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Chattopadhyay, Amitava
Sosa, Manuel
5
Chhajed, Dilip
4
Khan, B. Zorina
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Chan, Tian Heong
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei
;
Gorn, Gerald J.
;
Galli, Maria
; …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
Saved in:
2
Promoting creative new product design : the influence of intrinsic motivation, extrinsic rewards, and visualization
Moreau, Page
;
Dahl, Darren W.
;
Chattopadhyay, Amitava
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001633437
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