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~person:"Chen, Hong"
~person:"Ghose, Anindya"
~person:"Madden, Gary"
~subject:"Feldforschung"
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Feldforschung
Mobile communications
46
Mobilkommunikation
46
Consumer behaviour
10
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10
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10
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10
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9
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Personalisierung
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Chen, Hong
Ghose, Anindya
Madden, Gary
Löschel, Andreas
5
Rodemeier, Matthias
5
Werthschulte, Madeline
5
Jin, Ginger Zhe
4
Sun, Tianshu
4
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3
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Lee, Dongwon
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Information systems research : ISR
1
MIS quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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1
Empowering patients using smart mobile health platforms : evidence of a randomized field experiment
Ghose, Anindya
;
Guo, Xitong
;
Li, Beibei
;
Dang, Yuanyuan
- In:
MIS quarterly
46
(
2022
)
1
,
pp. 151-192
Persistent link: https://www.econbiz.de/10013286213
Saved in:
2
Seizing the commuting moment : contextual targeting based on mobile transportation apps
Ghose, Anindya
;
Kwon, Hyeokkoo Eric
;
Lee, Dongwon
;
O, …
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 154-174
Persistent link: https://www.econbiz.de/10012038214
Saved in:
3
Mobile targeting using customer trajectory patterns
Ghose, Anindya
;
Li, Beibei
;
Liu, Siyuan
- In:
Management science : journal of the Institute for …
65
(
2019
)
11
,
pp. 5027-5049
Persistent link: https://www.econbiz.de/10012125865
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