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~person:"Chen, Steven"
~person:"Goldenberg, Jacob"
~subject:"Brand management"
~subject:"Erfolgsfaktor"
~subject:"Produktgestaltung"
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Brand management
Erfolgsfaktor
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Product design
4
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3
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3
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Chen, Steven
Goldenberg, Jacob
Pepels, Werner
9
Herrmann, Andreas
6
Görg, Holger
5
Kneller, Richard
5
Albers, Sönke
4
Blonigen, Bruce A.
4
Eppinger, Steven D.
4
Foscht, Thomas
4
Keller, Kevin Lane
4
Knittel, Christopher R.
4
Muraközy, Balázs
4
Soderbery, Anson
4
Ulrich, Karl T.
4
Cooper, Robert G.
3
Huber, Frank
3
Sameti, Ardalan
3
Sinha, Indrajit
3
Sojkin, Bogdan
3
Apéria, Tony
2
Berndt, Ernst R.
2
Biebeler, Hendrik
2
Breyer-Mayländer, Thomas
2
Calantone, Roger J.
2
Chhajed, Dilip
2
Dahremöller, Carsten
2
Diamantopoulos, Adamantios
2
Fels, Markus
2
Geis, Gerold
2
Georgson, Mats
2
Gruner, Kjell E.
2
Hoffmann, Nicole
2
Hultink, Erik J.
2
Hvam, Lars
2
Ingrao, Carlo
2
Kahn, Barbara E.
2
Karmasin, Helene
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2
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Faculty & research / Insead : working paper series
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing education : JME
1
Marketing theory
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ECONIS (ZBW)
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Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven
;
Benedicktus, Ray
;
Kim, Yuna
;
Shih, Eric
- In:
Journal of marketing education : JME
40
(
2018
)
3
,
pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
Saved in:
2
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitiva
-
2011
Persistent link: https://www.econbiz.de/10009357346
Saved in:
3
Design orientation : a grounded theory analysis of design thinking and action
Venkatesh, Alladi
;
Digerfeldt-Månsson, Theresa
; …
- In:
Marketing theory
12
(
2012
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10009658904
Saved in:
4
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10009238547
Saved in:
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